THE ONE THING SUCCESSFUL BUSINESSES HAVE. DO YOU HAVE IT?

  1. Why — This is the core belief of the brand. It’s why the brand exists.
  2. How — This is how the brand fulfills that core belief.
  3. What — This is what the brand delivers to fulfill that core belief.
  • Help 40,000 economically vulnerable people access work around the world.
    ● Ensure 100 percent of our natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitats.
    ● Build bio-bridges, protecting, and regenerating 75 million square meters of habitat, helping communities to live more sustainably.
  • 89% of executives agree that a collective purpose motivates employee satisfaction, while 84% linked purpose with transformation, and 80% revealed that it boosts customer loyalty.
  • 79% of customers prefer socially purpose-driven brands and prioritize purchasing products from such companies.
  • 58% of brand purpose prioritizers experienced more than 10% growth while others revealed declining revenue. Purpose affects your bottom line.
  1. Is your brand purpose clearly defined?
  2. Is it embedded in your brand strategy?
  3. Are your staff clear on what your brand purpose is?
  4. Does your brand purpose drive decision making in reference to the brand?
  5. Is your brand purpose reflected in the actions of your company and staff?
  6. Are your customers aware of your brand purpose and do they engage with your brand because of it?

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